Search engine optimization (SEO)

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Search engine optimization (SEO) is the process of getting traffic from the free, organic, editorial or natural search results on search engines. SEO helps for a site is accessible to a search engine and enhance the changes that the site will be found by the search engine. As an Web marketing strategy, SEO introduces how search engines work, which search engines are preferred .

Benifits of SEO

  •  Increased brand recognition & identity.
  •   Higher Brand Credibility, People Trust Google.
  •  Find new customers and assist growth.
  •   Achieve better conversion rates.
  •   Open your business 24x7.

SEO Related Terms

Vishal SIngh

Organic SEO

Organic search engine optimization (organic SEO) refers to the phrase used to obtain a high ranking on a search engine results page in unpaid, algorithm-driven results on a given search engine. There are some methods that can improve a site's page rank, methods such as boosting keywords, backlinking and writing high-quality content.

Organic SEO refers optimizing the Web page with relevant content, spreading links pointing to the content, incorporating metatags and other types of tag attributes. Builds greater trust among the users via organic seo.

White Hat SEO

White Hat SEO is designed to improve a website's position on a search engine results page (SERP). It is more frequently used by those who intend to make a long-term investment on their website. White Hat SEO has some similarities as web development that promotes accessibility.

White HAT SEO Techniques:

  • - Use Structural (Semantic) Mark Up and Separate Content from Presentation
  • - Keyword Research and Effective Keyword Use
  • - Quality Inbound Links
  • - Titles and Meta Data
  • - Quality Content


Black Hat search engine optimization defines techniques that are used to get higher search rankings in an unethical manner. It is a disapproved practice that increases a page's ranking in a search engine result page (SERP).

Black HAT SEO Techniques:

  • - Meta Keyword Stuffing
  • - Hidden Content
  • - Meta Keywords
  • - Doorway or Gateway Pages
  • - Link Farming
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